July 2020 | What the traditional shipping company Vogemann has in common with Daimler Benz, Maggi and Coca-Cola
Do you remember our review of the year 1886? The beginnings of Daimler Benz, Maggi and Coca-Cola? And not least of all of Vogemann? If not, you can read the article here. In the second part of the series you will learn how Vogemann contributes to the success of the other companies.
What has happened to Daimler, Maggi and Coca-Cola since their foundation in 1886 is widely known. All three became listed global corporations. Why? Because they too – like Vogemann with its three-pillar model, which covers almost the entire value chain in shipping – have developed consistently. Daimler AG not only manufactures passenger cars and commercial vehicles, but has also developed mobility and financial services. Maggi, in the form of stock cubes, soups and other helpers, is now a permanent fixture in even professional kitchens and has been part of the Nestlé Group since 1947. And Coca-Cola has long since entered the refreshment beverage market with Fanta, Sprite, Apollinaris, Lift and various other brands.
But what does Vogemann – directly or even indirectly – have to do with the success of Daimler, Maggi and Coca-Cola? Well: Nothing comes from nothing. This is especially true for the flow of goods. And Vogemann with its worldwide shipping is responsible for these. Because raw materials are transported with Vogemann’s bulkers.
With bulkers from extraction to further processing
Let us start with the example of Daimler. Many steel and aluminium parts are used in the automotive sector. Not to forget glass, which is not only used as a windscreen or rear window, but also in the dashboard. These parts come from suppliers, of course, but they too have to obtain their raw materials in order to be able to build their product at all.
Aluminium is extracted from the mineral bauxite, which is found mainly in Australia, Guinea, Brazil, Jamaica, India, Guyana and Indonesia. The raw material for glass is sand, which is melted at high temperatures. We probably don’t have to say much about steel.
All of these materials have one thing in common: they are transported in bulkers from their place of extraction or production to further processing.
For products in the food sector, such as Maggi or Coca-Cola, the raw materials are of a different nature. In the case of Coca-Cola, we unfortunately have to say it, it is above all sugar. After all, large stocks of sugar beet are grown in northern Europe. However, more than 70% of the world’s sugar production comes from sugar cane. And that in turn grows in more southern regions. More than half of the world’s sugar production takes place in America and Asia. A classic case for bulkers!
Graphic: Focus on sugar plants, Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim
What do you think of when you think of Maggi? Lovage, most likely. The plant has even been given the nickname “Maggi herb”, although – Fun Fact – there is no lovage at all in the seasoning mixture. But there is a lot of wheat. And how is it transported? Correct: by bulkers.
Have we convinced you how important bulk shipping is for our daily supply? With the Vogemann Green Ship Token you can benefit from this special branch of the global economy and at the same time make your contribution to more environmentally friendly shipping.
